AppsFlyer empowers marketers and helps them make better decisions.
This is done by providing marketers with powerful tools that solve real pain points. These include cross-platform attribution, mobile and web analytics, deep linking, fraud detection, privacy management and preservation, and much more.
The AppsFlyer SDKs and plugins are your primary way to tap into our ever-growing ecosystem of digital marketing services. By integrating our SDKs, you get attribution out-of-the-box. You also gain access to many more SDK features.
You can also use our Server-to-server (S2S) APIs. Unlike the S2S APIs, the SDKs handle things like request authentication and communication with 3rd-party services for you.
The native SDKs utilize OS-specific APIs and optimizations to enable a better user experience. They contain the core functionality that also powers our plugins, which are thin wrappers around the native SDKs. When developing native applications, the native SDKs are used directly:
Plugins are SDKs for cross-platform frameworks. They wrap around the native SDKs and use them under the hood, exposing their functionality to cross-platform applications.
Updated about 15 hours ago