Conversion data

Conversion data conveys how and when users got to your app. The SDK lets you access this data by implementing onConversionDataSuccess callbacks.

onConversionDataSuccess lets you retrieve conversion data in real-time within your app. Once the data is returned, you can:

  • Customize your app's logic and flow based on the returned data
  • Send the data to your servers for further processing

Organic vs. Non-organic conversions

A conversion can be either Organic or Non-organic:

  • An Organic conversion is an unattributed conversion that is usually the result of a direct install from an app store.
  • A Non-organic conversion is a conversion that is attributed to a media source

Conversion data SDK guides

The following guides detail how to retrieve and process conversion data on various platforms.

Updated 3 days ago


Conversion data


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