iOS Unified Deep Linking

At a glance: Unified deep linking (UDL) enables you to send new and existing users to a specific in-app activity (for example, a specific page in the app) as soon as the app is opened.


UDL privacy protection

For new users, the UDL method only returns parameters relevant to deferred deep linking: deep_link_value and deep_link_sub1-10. If you try to get any other parameters (media_source, campaign, af_sub1-5, etc.), they return null.


iOS UDL flow!

The flow works as follows:

  1. User clicks a OneLink link.
    • If the user has the app installed, the Universal Links or URI scheme opens the app.
    • If the user doesn’t have the app installed, they are redirected to the app store, and after downloading, the user opens the app.
  2. The app open triggers the AppsFlyer SDK.
  3. The AppsFlyer SDK runs the UDL API.
  4. The UDL API retrieves OneLink data from AppsFlyer servers.
  5. The UDL API calls back the didResolveDeepLink() in the DeepLinkDelegate.
  6. The didResolveDeepLink() method gets a DeepLinkResult object.
  7. The DeepLinkResult object includes:
    • Status (Found/Not found/Failure)
    • A DeepLink object that carries the deep_link_value and deep_link_sub1-10 parameters that the developer uses to route the user to a specific in-app activity, which is the main goal of OneLink.


  • UDL requires AppsFlyer iOS SDK V6.1+.

When setting up OneLink, the marketer uses parameters to create the links, and the developer customizes the behavior of the app based on the values received. It is the developer's responsibility to make sure the parameters are handled correctly in the app, for both in-app routing, and personalizing data in the link.

To plan the OneLink:

  1. Get from the marketer the desired behavior and personal experience a user gets when they click the URL.
  2. Based on the desired behavior, plan the deep_link_value and other parameters that are needed to give the user the desired personal experience.
    • The deep_link_value is set by the marketer in the URL and used by the developer to redirect the user to a specific place inside the app. For example, if you have a fruit store and want to direct users to apples, the value of deep_link_value can be apples.
    • The deep_link_sub1-10 parameters can also be added to the URL to help personalize the user experience. For example, to give a 10% discount, the value of deep_link_sub1 can be 10.


Let's save you some time >>

Set Deep Linking with our SDK integration wizard

Implement the UDL API logic based on the chosen parameters and values.

  1. Assign the AppDelegate using self to AppsFlyerLib.shared().deepLinkDelegate.
  2. Implement application function to allow:
  3. Create DeepLinkDelegate as an extension of AppDelegate.
  4. Add application functions to support Universal Links and URI schemes.
  5. In DeepLinkDelegate, make sure you override the callback function, didResolveDeepLink().
    didResolveDeepLink() accepts a DeepLinkResult object as an argument.
  6. Use DeepLinkResult.status to query whether the deep linking match is found.
  7. For when the status is an error, call DeepLinkResult.error and run your error flow.
  8. For when the status is found, use DeepLinkResult.deepLink to retrieve the DeepLink object.
    The DeepLink object contains the deep linking information arranged in public variables to retrieve the values from well-known OneLink keys, for example, DeepLink.deeplinkValue for deep_link_value.
  9. Use deepLinkObj.clickEvent["deep_link_sub1"] to retrieve deep_link_sub1. Do the same for deep_link_sub2-10 parameters, changing the string value as required.
  10. Once deep_link_value and deep_link_sub1-10 are retrieved, pass them to an in-app router and use them to personalize the user experience.

Supporting legacy OneLink links

Legacy OneLink links are links that don't contain the parameters recommended for Unified Deep Linking: deep_link_value and deep_link_sub1-10.
Usually these are links that already exist in the field when migrating from legacy methods to UDL.
News users using legacy links are handled by onConversionDataSuccess in the context of extended deferred deep linking.
UDL handles deep linking for existing users. It's recommended that you add support in the UDL callback didResolveDeepLink for legacy parameters.
Swift code example

Code example

func application(_ application: UIApplication, didFinishLaunchingWithOptions launchOptions: [UIApplication.LaunchOptionsKey: Any]?) -> Bool {
  AppsFlyerLib.shared().deepLinkDelegate = self

// For Swift version < 4.2 replace function signature with the commented out code
// func application(_ application: UIApplication, continue userActivity: NSUserActivity, restorationHandler: @escaping ([Any]?) -> Void) -> Bool { // this line for Swift < 4.2
func application(_ application: UIApplication, continue userActivity: NSUserActivity, restorationHandler: @escaping ([UIUserActivityRestoring]?) -> Void) -> Bool {
  AppsFlyerLib.shared().continue(userActivity, restorationHandler: nil)
  return true

// Open URI-scheme for iOS 9 and above
func application(_ app: UIApplication, open url: URL, options: [UIApplication.OpenURLOptionsKey : Any] = [:]) -> Bool {
  AppsFlyerLib.shared().handleOpen(url, options: options)
  return true

extension AppDelegate: DeepLinkDelegate {
    func didResolveDeepLink(_ result: DeepLinkResult) {
        var fruitNameStr: String?
        switch result.status {
        case .notFound:
            NSLog("[AFSDK] Deep link not found")
        case .failure:
            print("Error %@", result.error!)
        case .found:
            NSLog("[AFSDK] Deep link found")
        guard let deepLinkObj:DeepLink = result.deepLink else {
            NSLog("[AFSDK] Could not extract deep link object")
        if deepLinkObj.clickEvent.keys.contains("deep_link_sub2") {
            let ReferrerId:String = deepLinkObj.clickEvent["deep_link_sub2"] as! String
            NSLog("[AFSDK] AppsFlyer: Referrer ID: \(ReferrerId)")
        } else {
            NSLog("[AFSDK] Could not extract referrerId")
        let deepLinkStr:String = deepLinkObj.toString()
        NSLog("[AFSDK] DeepLink data is: \(deepLinkStr)")
        if( deepLinkObj.isDeferred == true) {
            NSLog("[AFSDK] This is a deferred deep link")
        else {
            NSLog("[AFSDK] This is a direct deep link")
        fruitNameStr = deepLinkObj.deeplinkValue
        walkToSceneWithParams(fruitName: fruitNameStr!, deepLinkData: deepLinkObj.clickEvent)
// User logic
fileprivate func walkToSceneWithParams(deepLinkObj: DeepLink) {
    let storyBoard: UIStoryboard = UIStoryboard(name: "Main", bundle: nil) true, completion: nil)
    guard let fruitNameStr = deepLinkObj.clickEvent["deep_link_value"] as? String else {
         print("Could not extract query params from link")
    let destVC = fruitNameStr + "_vc"
    if let newVC = storyBoard.instantiateVC(withIdentifier: destVC) {
       print("AppsFlyer routing to section: \(destVC)")
       newVC.deepLinkData = deepLinkObj, animated: true, completion: nil)
    } else {
        print("AppsFlyer: could not find section: \(destVC)")

⇲ Github links: Swift

Deferred Deep Linking after network consent

In some cases the application might require consent from the user in order to connect to the network, in a dialog similar to this one:

In order to support deferred deep linking once the network consent is given we recommend:

  • Implement eDDL to allow UDL to handle the deferred deep linking

Testing deferred deep linking


  • Complete UDL integration.
  • Register your testing device.
  • Enable debug mode in the app.
  • Make sure the app isn't installed on your device.
  • Ask your marketer for a OneLink template.
    • It will look something like this
    • This example uses the OneLink subdomain and the OneLink template ID H5hv.

The test link

You can use an existing OneLink link or ask your marketer to create a new one for testing. Both short and long OneLink URLs can be used.

Adding ad-hoc parameters to an existing link

  • Use only the domain and OneLink template of your link. For example:
  • Add OneLink parameters deep_link_value and deep_link_sub1-10 as expected by your application. The parameters should be added as query parameters.
    • Example:

Perform the test

  1. Click the link on your device.
  2. OneLink redirects you according to the link setup, to either the App Store or a website.
  3. Install the application.


    • If the application is still in development and not uploaded to the store yet, you see this image:
    • Install the application from Xcode.
  4. UDL detects the deferred deep linking, matches the install to the click, and retrieves the OneLink parameters to didResolveDeepLink callback.

Expected logs results


The following logs are available only when debug mode is enabled.

  • SDK initialized:
    [AppsFlyerSDK] [] AppsFlyer SDK version 6.6.0 started build
  • UDL API starts:
    D/AppsFlyer_6.9.0: [DDL] start
  • UDL sends query to AppsFlyer to query a match with this install:
    [AppsFlyerSDK] [com.appsflyer.serial] [DDL] URL:
  • UDL got a response and calls didResolveDeepLink callback with status=FOUND and OneLink link data:
    [AppsFlyerSDK] [com.appsflyer.serial] [DDL] Calling didResolveDeepLink with: {"af_sub4":"","click_http_referrer":"","af_sub1":"","click_event":{"af_sub4":"","click_http_referrer":"","af_sub1":"","af_sub3":"","deep_link_value":"peaches","campaign":"","match_type":"probabilistic","af_sub5":"","campaign_id":"","media_source":"","deep_link_sub1":"23","af_sub2":""},"af_sub3":"","deep_link_value":"peaches","campaign":"","match_type":"probabilistic","af_sub5":"","media_source":"","campaign_id":"","af_sub2":""}

Testing deep linking (Universal Links)


Create the test link

Use the same method as in deferred deep linking.

Perform the test

  1. Click the link on your device.
  2. UDL detects the Universal Link and retrieves the OneLink parameters to didResolveDeepLink callback.

Expected logs results


The following logs are available only when debug mode is enabled.

  • If the link is a OneLink shortlink (e.g.
    [AppsFlyerSDK] [] NSUserActivity `webpageURL`:
    [AppsFlyerSDK] [com.appsflyer.serial] UniversalLink/Deeplink found:
    [AppsFlyerSDK] [com.appsflyer.serial] Shortlink found. Executing:
    [AppsFlyerSDK] [com.appsflyer.serial]                        
    [Shortlink] OneLink:{
      c = test1;
      campaign = test1;
      "deep_link_sub1" = 23;
      "deep_link_value" = peaches;
      "is_retargeting" = true;
      "media_source" = SMS;
      pid = SMS;
  • UDL calls didResolveDeepLink callback with status=FOUND and OneLink link data:
    [AppsFlyerSDK] [com.appsflyer.serial] [DDL] Calling didResolveDeepLink with: {"af_sub4":null,"click_http_referrer":null,"af_sub1":null,"click_event":{"campaign":"test1","deep_link_sub1":"23","deep_link_value":"peaches","media_source":"SMS"},"af_sub3":null,"deep_link_value":"peaches","campaign":"test1","match_type":null,"af_sub5":null,"media_source":"SMS","campaign_id":null,"af_sub2":null}