Cross-promotion

This guide covers iOS SDK 6.x. For SDK 7.0 and above, see Cross-promotion for SDK 7.

Cross-promotion attribution uses AppsFlyer SDK methods instead of a standard attribution link: the SDK builds the link and calls it directly when a user taps or views a cross-promotion ad.

AppsFlyerCrossPromotionHelper provides those methods: logAndOpenStore sends the click to AppsFlyer and opens the App Store listing, and logCrossPromoteImpression sends the impression to AppsFlyer.

For background on cross-promotion campaigns, see Cross-promotion attribution for marketers.

Attribute cross-promotion clicks

Call AppsFlyerCrossPromotionHelper logAndOpenStore when a user taps a cross-promotion ad. Use StoreKit's SKStoreProductViewController to open the App Store while staying in the context of your app; the method falls back to an attribution link when SKStoreProductViewController isn't available.

let crossPromotedAppID = "123456789"
let crossPromotedCampaign = "spring_sale_2026"

func crossPromotion() {
    let parameters = ["af_sub1": "val", "custom_param": "val2"]
    AppsFlyerCrossPromotionHelper.logAndOpenStore(crossPromotedAppID,
        campaign: crossPromotedCampaign,
        parameters: parameters) { urlSession, clickURL in
        // Handle the generated click URL if SKStoreProductViewController isn't available.
    }
}

static NSString *const kCrossPromotedAppId = @"123456789";
static NSString *const kCrossPromotedCampaign = @"spring_sale_2026";

- (void)crossPromotion {
  NSDictionary *parameters = @{@"af_sub1": @"val", @"custom_param": @"val2"};
  [AppsFlyerCrossPromotionHelper logAndOpenStore:kCrossPromotedAppId
                                         campaign:kCrossPromotedCampaign
                                       parameters:parameters
                                        openStore:^(NSURLSession *urlSession, NSURL *clickURL) {
    // Handle the generated click URL if SKStoreProductViewController isn't available.
  }];
}

Attribute cross-promotion impressions

Call AppsFlyerCrossPromotionHelper logCrossPromoteImpression when a cross-promotion ad becomes visible.

let crossPromotedAppID = "123456789"
let crossPromotedCampaign = "spring_sale_2026"

override func viewDidLoad() {
    super.viewDidLoad()
    let parameters = ["af_sub1": "val", "custom_param": "val2"]
    AppsFlyerCrossPromotionHelper.logCrossPromoteImpression(crossPromotedAppID,
        campaign: crossPromotedCampaign,
        parameters: parameters)
}

static NSString *const kCrossPromotedAppId = @"123456789";
static NSString *const kCrossPromotedCampaign = @"spring_sale_2026";

- (void)viewDidLoad {
  [super viewDidLoad];
  NSDictionary *parameters = @{@"af_sub1": @"val", @"custom_param": @"val2"};
  [AppsFlyerCrossPromotionHelper logCrossPromoteImpression:kCrossPromotedAppId
                                                   campaign:kCrossPromotedCampaign
                                                 parameters:parameters];
}

Attribute cross-promotion clicks

Attribute cross-promotion impressions

See also