Download event

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Path Params
string
required

App ID of the app for which you are posting

Body Params

common body for impression and click

string
required

This is the partner unique identifier as defined on AppsFlyer platform.
It cannot start with: +,-,=,@

string
required

An identifier that uniquely identifies a request by partner.
Value must be in a UUID format.

string
enum
required

The type of engagement

Allowed:
string
length ≤ 256

Campaign name

string
length ≤ 64

Campaign ID

string
length ≤ 256

Ad Set Name

string
length ≤ 64

Ad Set ID

string
length ≤ 256

Ad Name

string
length ≤ 64

Ad ID

string
length ≤ 256

Agency Account Name

string
length ≤ 256

Ad network unique transaction identifier

string
length ≤ 256

Attribution lookback window
Configurable number of days/hours for the lookback window attribution period.
Supported values: 1d - 30d (days) OR 1h-23h (hours).
** Only valid if af_engagement_type=click_to_download **

string
enum

Ad network unique transaction identifiers.

Allowed:
string
length ≤ 64

The media source channel through which the ads are distributed

string
enum

Cost model

Allowed:
string
string
enum

Use a currency code which is compliant with ISO-4217.

string
length ≤ 256

Optional custom parameter defined by the advertiser

string
length ≤ 256

Optional custom parameter defined by the advertiser

string
length ≤ 256

Optional custom parameter defined by the advertiser

string
length ≤ 256

Optional custom parameter defined by the advertiser

string
length ≤ 256

Optional custom parameter defined by the advertiser

string
length ≤ 64

The device’s model

string
length ≤ 12

The device’s os_version.
Only digits and dots allowed

string
length ≤ 256

Unique ID that identifies the publisher that displays the ad

string
length ≤ 256

Ad sub-network / Publisher ID

string
enum

Device identifier type

Allowed:
string

Device identifier type.
Depends on the device identifier provided.
In case it is gaid, the value must be in a UUID format

string
enum

Device identifier encoding method

Allowed:
Responses

Language
Credentials
Header
URL
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Response
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application/json