User-invite attribution

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Overview

Attributing user-invites lets marketers gain insight into how much traffic your app gets from existing users inviting new users to join.

Generally, it consists of the following:

1. Defining the user-invitation flow and implementing the generation of OneLink links accordingly.
2. Logging the invitation as an in-app event. This results in:
   • An af_invite event that's visible in AppsFlyer dashboards and reports.
   • The pid (media source) parameter being set with the default value af_app_invites. To change the value, you need to add a custom parameter called pid with the value you want. Note: For Android, this only works for AppsFlyer SDK V6.4.2+.

Implementation guides